Hommingberger Gepardenforelle

In 2005, the German computer magazine c't started a competition: The task was to design a website which would show up as high as possible in various search engines for the term Hommingberger Gepardenforelle (literally the "Cheetah Trout of Hommingberg", neither the place nor the animal exist). The term was chosen because it previously had no hits in the search machines' indices.

The point of the contest was to investigate how different search engine optimization tactics would work out.

The winning site after 8 months was the rather bland site hommingberger-gepardenforelle.de, which discusses farming of the animal, and lists various recipes.